Recommendations for this Starter Set are pretty simple.
If you're a fan of Rick and Morty who plays D&D, it's a must buy.
Love Rick and Morty and curious about D&D? It's definitely worth the purchase.
Hate Rick and Morty? Why are you reading this? Seriously, I doubt this starter set will win you over if you don't like Rick and Morty's sense of humor. You'd be better off buying the D&D Essentials Set for classic D&D or the Stranger Things D&D Starter Set if that's your fandom.